1. General Principles

We treat your personal data confidentially and in accordance with applicable data protection laws (in particular the Swiss Federal Act on Data Protection [revFADP] and – where applicable – the EU General Data Protection Regulation [GDPR]).

Unless otherwise stated, your data is stored in Switzerland.

2. Collection and Use of Personal Data

We collect and process personal data that you voluntarily provide to us (e.g., when creating a user account or submitting a contact form), as well as data automatically collected during the use of our tool.

a) Data Processing as Part of Our Services

As part of our services, we crawl publicly accessible content from our customers’ websites on their behalf. Additional data may also be submitted and processed through our platform. Depending on the website content or the nature of the submitted data, this may include personal data.

In such cases, we act as a data processor in accordance with applicable data protection laws. Responsibility for the lawful collection and processing of such data lies with our customers as data controllers.

This data is stored in a Swiss data center operated by Microsoft Switzerland. Data is stored exclusively in Switzerland, unless contractually agreed otherwise.

• Purpose: Provision of our services in the field of semantic search
• Data location: Switzerland
• Disclosure to third parties: None

b) Login and User Account

We use the Zitadel authentication service to create and manage user accounts. This involves processing personal data such as name, email address, and password.

• Purpose: User login and account management
• Data location: Switzerland
• Disclosure to third parties: None

c) Contact Form

Inquiries submitted via our contact form are stored and managed using Atlassian Jira.

• Purpose: Handling and tracking of inquiries
• Data location: USA
• Data protection: Guaranteed through participation in the Data Privacy Framework (DPF)
• Disclosure to third parties: None

d) Web Analytics with Google Analytics

We use Google Analytics to collect information about how our website is used (e.g., page views, clicks, search terms). The data is anonymized and cannot be traced back to individual persons.

• Purpose: Improving the website and user experience
• Data location: USA
• Data protection: Guaranteed through participation in the Data Privacy Framework (DPF)
• Disclosure to third parties: No, only aggregated/anonymized data

e) Advertising with Google Ads

We use Google Ads to measure the effectiveness of our advertising campaigns. Tracking cookies may be used in this context.

• Purpose: Measuring the success of marketing campaigns
• Data location: USA
• Data protection: Guaranteed through participation in the Data Privacy Framework (DPF)

3. Your Rights Regarding Personal Data

You have the following rights concerning your personal data:

• The right to access information about the data we store about you and how we process it;
• The right to receive a copy of your personal data in a commonly used format;
• The right to have inaccurate or incomplete data corrected;
• The right to request the deletion of your personal data;
• The right to object to the processing of your personal data.

Please note that legal exceptions may apply to the exercise of these rights. In certain cases, we may be entitled to deny such a request.

You may withdraw your consent to the processing of your personal data at any time. Such withdrawal is effective for the future and does not affect the legality of processing carried out prior to the withdrawal.

If you wish to request access to the personal data we process, please send your request to info@keysemantics.ai.

You also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC).

4. Data Security

We implement appropriate technical and organizational security measures to protect your data from loss, misuse, or unauthorized access.

5. Retention Period

Personal data is retained only for as long as necessary to fulfill the stated purpose or to comply with statutory retention obligations.

6. Changes

We reserve the right to amend this privacy policy at any time. The version published on our website is the one that applies.